If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change - they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't associate potential, excitement and wonder with change. Instead, we react to it; we try to control it; we create situations and problems to avoid dealing with it. We experience change daily in many forms - the clothes we wear, the food More..

Small Business Marketing Secrets: Look Like Sizzle, Be The Steak

You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in, you better have some substance. How can you ensure you uphold the integrity of your business and still maintain the "Wow Effect"? It just takes well executed strategic steps for business AND person More..

6 Ways Small Businesses Can Survive In A Crazy Economy

Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. # Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide a candid assessment. # Make sure your front and back office work like a well-oiled machine. Are the front line and the back office telling your customers the same thing? # M More..

Local Search and Internet Yellow Pages - A Whole NewVocabulary for Small Businesss

Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about to change, as Local Search methods become more widespread. Even for buyers expecting to spend their money close to home, more and more of them go to the Internet to locate desi More..

Why Do Most Online Small Businesses Fail?

Search Engines account for almost 90% of all web traffic! In the Offline world its all about "location, location, location." Put your business were people crowd around and your set. Have your products ready and benefit the rewards. Online, small businesses fail to act on the fact that the fundamental reality of how people use the Web is totally different. No one "passes by". People are searching for information that you know. To build an Online Business, give them the answere... Yes, Start More..

Three Big Barriers To Small Business Marketing Success

When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling. Here are three big barriers I regularly come across with business owners and how you can avoid them. 1. No Clear Definition Of Success For some, the word Success brings thoughts of fame and fortune to mind. But for small businesses, I'd caution a More..

Women and Small Business

In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries. In the second part she researched all neccesary abbilities of women who like to start up their own business,make differences among women and men owners and gave advices to them.Additionaly, she made some very important questions which More..

Organizing Tips for Small Business Success

If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line - and just as significantly - on your peace of mind. For the small business or home office professional, effective organizing can mean the difference between business failure and success. For the 11.1 million workers who have their offices at home, organization skills can have a More..

Small Business Marketing: Specialize or Generalize?

There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services. The Internet has changed the way people look for services (personal and professional). For example: If you do a search in Yahoo for a Personal Coach you will get 1.4 million matches. If you refine your search to Personal Life Coach you will get 760,000 ma More..

Small Business Survival Tips

No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how to keep your business alive during economic recessions. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a "tight ship." Some More..

Dig Deep for Small Business Ideas Before You Start the Wrong Business

If you're serious about wanting to start a business, the first thing you want to do is take the time to understand what really makes you tick. Where do you get your drive? What gets you in a "zone?" However, there's a lot more to figuring out the BEST business idea that will make you more money and give you more freedom to enjoy more success in your life. And success to you may be different than success to someone else. It may not be all about money at all. It may not be about finding somethin More..

How Small Business And Nonprofits Can Afford Multimedia For The Web

Multimedia is everywhere on the Internet, whether in the form of floating ads at major websites, streaming video or animated presentations. Of course, there is a good reason why multimedia has become such an integral part of the web experience: it's an effective tool for capturing attention or provoking visitors to buy or contact the site owner. For these reasons, many educational institutions, businesses, and other organizations desire multimedia presentations. Unfortunately, at first glance mu More..

Your Ideal Client - A Key Concept for Solo and Small Business Marketing

"I don't know the key to success, but the key to failure is trying to please everybody."--Bill Cosby Have you ever had clients that were more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said they'd do. Maybe you just had a personality clash, or they expected more than you were able to offer. Whatever the situation, chances are you had an inkling when you first met that client...a tiny voice that you didn't listen to, that was probably overshadowed by More..

The Inside-Out Business Plan? -- Your Small Business Plan in 10 Easy Questions

Writing a business plan for your Solo Entrepreneur business doesn't have to be a daunting project. If you can answer 10 straightforward questions about your business, you can be ready to go. The key to success is to answer all of the questions in enough depth that if a friend asked you to invest in this business, you'd say yes. Most importantly, make sure you record your business plan somehow...whether you write it by hand, type it into your computer, or put it on stickie notes on your wall. Ke More..

How Your Habits Control Your Small Business Success

Habit: A consistent behavior you perform so frequently that it is automatic. For example, if you learned to drive a car with a standard transmission, the first few lessons were pretty jerky while you learned to synchronize the clutch with the accelerator pedal. If you released the clutch too fast, the car would stall. If you pressed the accelerator too fast without releasing the clutch, you raced the engine Ã‚Â but you and the car were still sitting there! However, with practice, practice, and More..

Avoiding the Small Business Cash Flow Roller Coaster

A solopreneur I know disappears from my radar screen for weeks on end when she's actively engaged on a project for a client. During this time she is heads down, totally focused, and immersed in delivering her service to her current client. She works long hours each week, sacrificing her personal life, relationships, and self-care to meet her commitments to her client. Laudable, but a destructive way to run her business. After working all hours of the day and night to complete her project, she' More..

Operating Your Small Business - Everything Really Is a Project

Do you operate your business as a series of projects, using project management tools and skills to advance your projects from conception to completion? Or perhaps you're new to project management tools and skills and haven't considered applying them to your own business? Most of us fall somewhere in between. Running a productive and efficient business, whether for one person or for 500, is a series of projects of various sizes and complexity. For example, here are some projects a typical solop More..

5 Small Business Management Questions to Help Choose Marketing Programs

As small business managers, we juggle limited resources in a quest for success. To an extent, when we focus on success in one area we forego attention elsewhere. Limited money and time mean we must choose from seemingly endless -- and often conflicting -- advice and recommendations from marketing service providers; management and marketing consultants; and internal experts. This creates a dilemma. How do you choose which recommendations to embrace and which to pass by? Consultants, marketing se More..

7 Cash Flow Secrets Your Accountant Never Told You

Looking for ways to boost your cash flow? As a small business consultant, I make these recommendations to my cash strapped small business clients: 1. Shoeboxes are for shoes, not business records. Pardon my candor but, you will never have a successful business if you don't systematically track your income and expenses, who owes you money, and who you owe money to. This is absolutely crucial. You don't have to have a big expensive computerized system, although a computer program like QuickBooks More..

Build Your Small Business by Building Relationships

-- The One Pager Shortcut Series -- People do business with people that they know and trust. As a solo entrepreneur, your goals will be to make yourself known to your target market and then elevate the relationship to the trust level. This process of building relationships can take many forms. Take a few minutes to review what is working for you in this area. Then consider these ideas to add to your relationship building toolkit. 30 Second Introduction Have you upgraded your 30 second introdu More..

Blowing Your Own Horn - A Key Marketing Strategy for Small Business

-- Building Credibility Through Success Stories -- Successful solo entrepreneurs spend quite a bit of time building and expanding their networks. These networks can cover a broad spectrum - professional associations, community service, school or alumni networks, virtual communities, athletic groups, neighborhood associations. There are a variety of choices when creating our support system. What they all have in common is this: we engage in the same activity - relationship building. We may meet More..

Marketing Your Small Business with Success Stories

-- The One Pager Shortcut Series -- An effective and compelling way to market your business is through the use of success stories. What exactly is a success story? How does it market my business? How can I get started with my own success stories? Consider the following: What exactly is a success story? A success story briefly describes how your business served a client/customer and what results the client/customer achieved. Think of this as a real life example of how your product or service h More..

Growing Your Small Business Through Alliances and Joint Ventures

-- Beyond Cold Calling, "Warm" Calling and Sending E-mails -- Many Solo Entrepreneurs work from a home office. Our only connections to the outside world are the internet / e-mail and the telephone. Cold calling, "warm" calling and sending e-mails may seem like the most obvious way to let people know about us and to generate sales. But, there's another way that works even better. An alliance is usually an agreement between two businesses whose services or products compliment each other. Each ag More..

Top 7 Small Business Tax Tips

Here are seven ways for owners of small businesses to savemoney on their taxes. 1. Incorporate Yourself: If you`re still a proprietoror partner of a business, it`s time to incorporate yourself. Not only will you limit your liability, but you may enjoylower tax rates on small business income and other taxadvantages as well. 2. Be Home Based: If possible, continue (or switch to)being a home based business. Not only will you keep youroverhead down, but you will be able to write-off (or deduct)the More..

Small Business Newsletter Dilemma: Which Day Do I Send?

If you're just ramping up your small business email newsletter, you might be wondering what day you should send it to your opt-in list. After all, you want it to get opened and read and you know your prospects may be weeding through a ton of email clutter. What to do? There is no magic bullet to figure out the science behind when your small business prospects will open your email. But you can help yourself along by doing some up front legwork. And the answer is right in front of you. Don't do More..

Small Business Planning -- Three Myths

Are you -- like 70 percent of small business owners -- working without a plan? Here are three myths that need to be dispelled about strategic planning for small business. 1. It has to be formal -- Not so. The value of a strategic plan for your small business is in putting the ideas on paper, creating action steps that will get you where you want to go and implementing those action steps. 2. I'm too small -- Not so. Even a one-person business can benefit from a strategic plan. A strategic pl More..

Business Checks are an Added Cost to Your Small Business - Try Making Them Yourself!

Starting and managing a small business is no fun chore, especially when it comes to the accounting. There are a few common sense ways that you can help that bottom line. Business checks can be quite expensive when you use a third party to manage your payroll and payments. Your small business can save money by printing your payments from your desktop. This option may not be best for all businesses. But if you have the time to manage it yourself, it may be very beneficial. The check blanks can b More..

Small Business Mistakes: Are You Making Enough of Them?

That's right Ã‚Â are you making enough mistakes in your business? Some of you are probably annoyed at my question; others are thinking "Geez, Rose! If I made any more mistakes I'd have to run screaming back to a day job!" If you went to school in the public school system in America, you were culturally trained to avoid and hide mistakes, after all; your teachers and professors didn't give you a great grade for your efforts unless those efforts produced great results. So, too, if you were an em More..

Small Business Spoiler - Procrastination

One of the most common issues that comes up for business owners is procrastination -wasting time, putting obstacles in the way of taking action towards goals, making excuses for delays, creating confusion/busyness etc. Procrastination is a self-defeating behavior. I believe that as human beings, we are adept in creating convincing language that allows us to rationalize an action or non-action to ourselves and others. We become masterful in presenting a logical sounding viewpoint that successful More..

Small Business Savvy: Reaching Key Big Business Decision Makers

As a solo entrepreneur or small business owner, one of our key challenges can be reaching key decision makers in larger companies. Getting to the right person who can seal the deal can be a frustrating experience, especially if you don't have a game plan. Here are three ways to connect with the right people. Cold Calling In this age of voice mail, reaching prospects by phone has become more difficult. Cold calling will most likely reap stronger results if you're trying to reach small business More..

Cash Flow: Why Chaos Equals Poor Cash Flow

Recently one of my customers told me the chaos swirling through his company was the result of poor cash flow. If only he had more money, his company would run better. I must respectfully disagree. Poor business processes produce chaos. Chaos leads to poor cash flow. Fix the poor business processes and the cash flow problems disappear. What business processes am I talking about? 1. Having a clear picture of who your customer is. Here's what my customer looks like: My customer is a small busi More..

Small Business Marketing - Clarify Success

When you hear the word "success" does it bring on visions of fame and fortune for your business? Have you clarified and articulated what that success will look like for your business and how you'll know when you've achieved it? What's the definition of success for your business? Most small businesses are selling their time and expertise to deliver a service to their clients. So the question I want you to reflect upon is this? "What does success look like?" Now before you start answering with r More..

Small Business Computer Security, the Basics

Anyone in business today realizes both the natural dependency on computers in the workplace, and also the potential dangers associated with storing important data on them. Today's business owners are constantly being reminded that their company's data is at risk by the daily reports on various news stations, or even their favorite business-related website. But what can a typical small business owner do to protect their network from these threats that are broadcasted in so many ways? Dangers lur More..

Four Reasons Why Small Businesses Succeed (or Fail)

The American system of business management has been admired and emulated around the world. This system is characteristic of two traits in the American psyche: (1) enthusiasm for the future and making things better, and (2) an openness and willingness to change in order to achieve that end. No society in the world is better or more prolific at creating new businesses than the United States capitalistic system but often we are so busy commercializing ideas and starting new ventures that we don't More..

Smart PR Tactics for Small Businesses

Small businesses need Public Relations, possibly more than large corporations, to put them on the map. If you consider that time is money, however, you may find that handling your own public relations is a daunting task and not necessarily worth the monetary savings. Here are some ideas of how to get the best bang for your PR buck by thoughtful outsourcing: Use your business library. If you are savvy enough to identify the best media for your primary target audience, your local library or the n More..

Do You Make These 7 Deadly Cash Flow Mistakes?

Managing cash flow is every small business owner's most important function. Avoid these seven deadly mistakes to make sure you aren't creating cash flow problems in your business. 1. Using the "Fly By The Seat of Your Pants" Accounting Method. When tax time rolls around do you find yourself pawing through piles of paper on your desk looking for credit card receipts from your business trip? Or are you upside down digging under the seat of your car trying to figure out where all your gas receipt More..

Starting a Small Business? ?Tips from a Veteran

Congratulations, you are starting a small business! You are taking charge and going for your piece of the American dream! Your excitement is high, and the adrenaline is pumping! Everyone dreams of freedom and owning a successful business, but not everyone can successfully create that reality. Now that you've made the commitment to give it a shot, let me give you the single most important tip that I can give you to insure your success. Businesses that succeed whether large or small all begin with More..

How To Plant Seeds of Success With Small Business Ideas

Think of all of your business ideas as tiny seeds that have the potential to germinate and grow into huge fruit bearing orchards! However, the proper steps must be taken; you can't scatter the seeds haphazardly on pavement and expect they will germinate. Growing a business is no different; it needs a fertile environment conducive to growth in order to germinate and thrive. Seedlings needs protection from the wind and rain when young, and can withstand hurricane force winds when mature. A busines More..

How to Profit Handsomely From a Secret Business Model Virtually No Small Business is Using!

Have you been searching for the perfect home-based business? I have spent nearly twenty-five years searching for the holy-grail of home-based businesses. Now this article is not about a business, but rather a system that Fortune 500 companies always use but it's rarely used by home-based businesses, affiliate or network marketing companies. And based on my experience, you should not even attempt a home-based affiliate or network marketing opportunity unless you use a system that almost guarantee More..

Top 7 Small Business Resources for 2005

If you want to start a business in 2005, and start making money almost immediately, the sites listed below are some of the best I have found. I've chosen each site because it is absolutely outstanding in providing the tools you need to get started, as well as taking you through the steps you need to get started immediately. My1stBusiness.com - http://www.my1stbusiness.com - This site is owned by Ben Botes, who is currently working on a doctoral degree in business. Ben will take you through ever More..

Building Marketing Momentum For Your Small Business

The success of your business depends on your ability tobuild marketing momentum. Without the ability to generatenew sources of leads your capacity to sell will slump andthe growth of your business will stagnate or shrink. Unfortunately, many small business owners are at a losswhen tasked with coming up with new ways to market whileothers are frustrated into stagnation by seeing consistentlyineffective results from their marketing efforts. Itdoesn't matter if your business is young or establishe More..

How to Successfully Avoid Becoming One of The 80% of Small Businesses That Will FAIL

It's a commonly quoted statistic: 80% of all small businesses will fail within the first five years of running. In fact, in Internet marketing, this figure can be as high as 95%. Yes, it's a commonly quoted statistic but for some reason, people are not very good at saying exactly why this happens. And it happens to what seems like nearly all newborn businesses. It may be simply due to the usual factors i.e. inadequate time and energy investment in advertising, poor dedication, lack of persevera More..

WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising

Most small businesses will not even try to advertise on television. It's too expensive and the audience is too broad. The ads on television are not targeted enough. Think back to the last time your entire family was gathered around a television set. It was fun family time, but think of how different each member of your family is. The children at different ages want different things. The parents depending on their age and occupations could be concerned with wildly differing issues. Was there a g More..

Small Business Opportunities And The Tens

You may find this Newsletter a little long winded but it's for a good cause: It's all designed for Your Success! One of my favorite quotes is by Alfred d'Souza. It goes like this: "For a long time it had seemed to me that life was about to begin, real life. But there was always some obstacle in the way, something to be got through first, some unfinished business, time still to be served, a debt to be paid. Then life would begin. At last it dawned on me that these obstacles were my life." - Alf More..

Reduce Stress, Increase Profits By Incorporating Strategic Systems In Your Small Business Success

Whether you are an Entrepreneur or Business Professional there are many things you do each week that would benefit from a strategic system to help you be more effective, reduce errors and stress, help you enjoy your time at work and give you more time to have fun outside of work. Strategic systems are not static; they allow you to be flexible, creative, and spontaneous, and because they help you look at situations with a clear focus and a specific intention you can easily achieve your desired r More..

How To Make Sure Your Customers Still Trust Your Small Business

The stock market is still on a wild roller coaster ride. Trust in business is at an all time low. Do your customers still trust you? Here are seven ways to help you make sure. 1. Go the extra mile. Under promise and over deliver - a time worn concept that still works every time. Be there for your customers and show them how reliable you are. It's your actions that count, not your words. 2. Provide spectacular customer service - every time. Have a friend or colleague visit your business and pro More..

Is Your Small Business Name Important?

You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about. One of the most useful processes I've used to help my clients come up with a good name is to turn it around. Rather than looking at the name from your perspective, approach it from your prospect's perspective. More..

Procrastinate Your Way To A Successful Small Business

What will your business look like a year from today? If you're like most small business owners, you have many things to do and not enough time to do them. Can't you just ignore them and procrastinate your way to success? Not likely. True, sometimes avoiding issues will make them go away, but think about the energy you expend and the time you waste. If you're like me, when there's an issue that needs taking care of, it will keep popping it's ugly little self into your brain. Deal with me now! More..

7 Reasons To Take Control Of Your Small Business? Checking Needs

Business checks are available in many styles and varieties. They offer many benefits to your small business, some you may not have thought of. 1. Printing your own checks is easy. With the newest computer software that is available, anybody can figure it out. The programs can work with your other business software, eliminating exhaustive input. 2. You have control. Outsourcing your payroll and other payments to another company will come with unwanted issues. By printing your own checks, you ha More..

10 Hiring Tips for Small Business Owners

As a successful small business owner,you're accustomed tolong hours; non-existent holidays and weekends spent working. When was the last time you went to your dentist? When was the last time you had an uninterrupted night out with your partner? Whether your goal for 2005 is to find more time for family or personal enrichment --like attending classes and conferences -- you'll want to consider bringing on some help. The following tips can help you get started whether you want to bring on a team More..

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