You see it often in large shopping complexes. Customersseem to be flocking to a certain stall in large droves.There is a special attraction that cannot be explained.

Isn't it great to see your own customers flocking to youin droves, like bees to honey? Could you do with some extra attraction to your business?

In most of our marketing efforts, the sense of sight reigns supreme. Banners and billboards catch customer's eyes at every corner of the street. These visual statements can bevery effective if used correctly. The message they conveycan be bold or or even subtle.

However, there is another way to attract people. It's asubtle approach that is often overlooked.

It's by using the sense of smell. Have you ever tried touse the sense of smell to bring in business? Could it bethe break that you are looking for?

Shopping mall owners know how to use it to their advantage.People tend to feel happy or relaxed when there is apleasant smell around them. Aromatic perfumes are sprayedat regular intervals to make people feel happy and in themood to buy.

Smells do have a way of influencing our behavior!

Chemicals called pheromones have a way of influencing animals especially during mating time. Researchers haveuncovered more and more of the secrets of smells in their study of attraction.

Mammals and insects are known to be attracted to their mates even from far away places. It's almost likemagic! And it's a natural phenomenon.

Now come the million dollar question. Can you make use of pheromone chemicals to help in your business? If people aresomehow attracted to you, will you have a better chance to present your sales pitch more effectively, and morefrequently?

How about the response from your audience? Will they be more receptive to someone they like?

If your customer comes with a relaxed frame of mind, do you think you have a better chance to close a sale?

Everybody has a better opinion of a salesperson who smells good. Your sales pitch could somehow become more inviting.

And they may not even realize why!

They might not even know what attracts them to the productyou are selling!

You may want to try out this form of marketing for yourself. Perhaps it might work for you. Check it out atBusiness Scents

Thomas Yoon is a successful illustrator/writer/web designer that hasmany years of experience in Marine, Facilities, Construction Engineering.

Thomas Yoon's skill in illustration/writing has enabled him to produce numerous ebooks on engineering subjects that can be downloaded at Engineering E-books. He has also produced an ebook on "50 Secrets of Truth and Life" that is fully illustrated with cartoons in a humorous way.